portrait of Dominik

Dominik Leib

Peech

Logo animation made by me

Peech is a modern Copenhagen based distributor of sex toys, both online and in-store. They challenge traditional perceptions of sexuality, offering a tasteful and non-intimidating space for self-discovery. Their design is minimalistic and feminine, targeting aesthetic enthusiasts. Peech actively builds a community through their blog, events, and a new podcast. They're notably active on Instagram and are expanding to TikTok.


My team and I undertook a project-based internship at Peech for our final exam at KEA. Tasked with increasing audience engagement and conversion rates in an industry where advertising is restricted, we faced unique challenges. Drawing from research, we recommended integrating a 360° product view on their WordPress platform or transitioning to Shopify to leverage its 3D model capabilities. These enhancements not only boost website positioning—a vital strategy for brands unable to advertise—but also address customer queries regarding the size, shape, and appearance of sex toys. Below is our web solution for peech along with 360 view of their products.

Wordpress based web solution with 360 product view for peech - website was made mostly by me and Monika


I worked with 360 turntable and shooting tent to take photos, and then integrated 360 view in Wordpress. Monika worked with many 3D scanners for professional dentists to make 3D models.

We presented Peech with a solution to grow their conversion rates using 3D models of their toys paired up with Shopify's integration for Web 3.0 using augmented reality.


Reasons for using 3D models on your website


Furthermore, we crafted 2D explainer animations with a distinct illustrative style, suitable for widespread use across social media platforms. I created animation for bullie and wand and took care of consistency of easing for all animations.

I was also responsible for creating responsive newsletter templates on Mailchimp

mockup of newsletter on different devices

I also made a reusable .morgt template for promotional podcast posts on social media.

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Transforming ideas into visuals,
from graphic design to animation.
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