Peech
Logo animation made by me
Peech is a modern Copenhagen based distributor of sex toys, both online and in-store. They challenge traditional perceptions of sexuality, offering a tasteful and non-intimidating space for self-discovery. Their design is minimalistic and feminine, targeting aesthetic enthusiasts. Peech actively builds a community through their blog, events, and a new podcast. They're notably active on Instagram and are expanding to TikTok.
My team and I undertook a project-based internship at Peech for our final exam at KEA. Tasked with increasing audience engagement and conversion rates in an industry where advertising is restricted, we faced unique challenges. Drawing from research, we recommended integrating a 360° product view on their WordPress platform or transitioning to Shopify to leverage its 3D model capabilities. These enhancements not only boost website positioning—a vital strategy for brands unable to advertise—but also address customer queries regarding the size, shape, and appearance of sex toys. Below is our web solution for peech along with 360 view of their products.
Wordpress based web solution with 360 product view for peech - website was made mostly by me and Monika
I worked with 360 turntable and shooting tent to take photos, and then integrated 360 view in Wordpress. Monika worked with many 3D scanners for professional dentists to make 3D models.
We presented Peech with a solution to grow their conversion rates using 3D models of their toys paired up with Shopify's integration for Web 3.0 using augmented reality.
Reasons for using 3D models on your website
- 8 in 10 customers activate 3D view
- 34% users spend more than 30 seconds interacting with 3D
- 95% of respondants prefer 3D view to video presentation
- up to 40% increase in conversion rate on websites using 3D
- closest to lifelike experience - think size of sex toys
- users appear to have more adventurous tendencies while browsing through products
- 35% reduction rate in returns
Furthermore, we crafted 2D explainer animations with a distinct illustrative style, suitable for widespread use across social media platforms. I created animation for bullie and wand and took care of consistency of easing for all animations.
I was also responsible for creating responsive newsletter templates on Mailchimp
I also made a reusable .morgt template for promotional podcast posts on social media.